Rapids Downtown Pop-Up Space
Sports Retail Design
Moving into the trendy Dairy Block in Denver for a brief pop-up takeover, the Colorado Rapids tasked Civitas with designing an engaging space where the club could host internal meetings, release its new merchandise package and throw fan events leading up to the 2020 season kick-off.
We designed the space and its fixtures, front window facade to back. Industrial-inspired materials, wild postings and distressed art installations gave the shop a personality all its own.
Center of Attention
Rapids players, management and media utilized the space for a number of live events and broadcasts.
The multi-use pop-up hosted FIFA eSports matchups, co-working spaces, live podcasts and club events.
At the end of the week, the Rapids hosted a fan fest season kick-off party behind the shop.
The club promoted the pop-up as its first-ever downtown presence, featuring it heavily on social media throughout the week.
Followers were clued-in to exclusive events and giveaways that helped the Rapids get their fans excited for the 2020 season.
• 17 Club Hosted Events
• 3,450 Sq.ft Space
Executed for the Colorado Rapids with